One of the most obvious branding mistakes businesses make, also happens to be one of the easiest to remedy. See if this sounds familiar:
In your inbox, you’ve just received an interesting offer from a company called ‘My Shiny New Business’. But then, when you get to the end of the offer (being a wise internet consumer), you check the signature line and it’s not from Bob@MyShinyNewBusiness.com! but it’s from Bob@AOHELL.com or worse, ShiningStar@SHOTMAIL.com.
Business Mail Fail!
Presenting a professional and successfull online prescence for your company is a critical step in your businesses branding. Your business brand and identity should begin with the choice of an appropriate and fitting domain name.
Use your domain name in all of your printed and online marketing; and for heaven sakes PLEASE use it in your emails! Anything else is a tremendous missed opportunity.
We believe the age-old axiom is true; You never (okay, rarely) get a second chance to make a good first impression.
BoldSpirit Internet – Domain Name Registrations, Web Hosting, Business-Class EMailTags: domain name email